Thursday, May 24, 2007

Google introduces Hot Trends

Google Inc. introduced a feature that tracks the 100 fastest-gaining U.S. Web queries, an effort by the most-popular search engine to give a snapshot of what Internet users are looking for. Google Hot Trends provides a list of the search terms, updated several times a day, the company said in an e-mailed statement. Users will also be able to see old lists going back to May 15. The feature is part of Google Trends, a Web site released last year that can chart and compare the popularity of search terms over time. Customers will be able to see news stories, Web log postings and search results for each query on the lists.

Before yesterday, Google had released a manually compiled weekly list of the hottest search terms called the Google Zeitgeist. Yahoo! Inc., the second-biggest search company, has its own service called Yahoo Buzz that shows most-searched-for subjects and the biggest movers. Shares of Mountain View, California-based Google rose 28 cents to $470.60 the day before yesterday in Nasdaq Stock Market trading. They have gained 2.2 percent this year. The top ranking search term today is “on the lot” a competition for aspiring movie makers, while “who won american idol” filled the number six spot. Among the rest of the top 10 searches four involved queries concerning the NBA. A search a few minutes later shows that “dancing with the stars winner” has shot up to number one.

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