Tuesday, May 15, 2007


A one-day workshop and conference organised by the China Media Centre
University of Westminster

309 Regent Street, London
13 June 2007

The rapid economic growth of China has been accompanied by an increasing western interest in the changes taking place in Chinese society. The mass media are one of the key points of change, and research on their production, content and audiences is on the increase. Knowledge in the west is still very patchy, but there are more and more articles, books and theses analysing different aspects of the situation.

This workshop and conference will offer an opportunity for the presentation and discussion of current research into all aspects of the media in China. It is open to all researchers, whether they wish to present a paper or not. The intention is to put an emphasis on the work of younger scholars.

The day will be split into two parts. In the workshop, there will be opportunities to discuss informally with Professor Guo and scholars from other Chinese universities the problems of conducting media research and current trends in China today. In the conference section of the day, researchers will present and discuss scholarly research that they have recently finished or are currently undertaking.

The working language of the conference will be Chinese. For registration, please email: Dr. Yik Chan Chin, chiny@wmin.ac.uk. Staff £50; Students £20 (on presentation of student ID).

Programme Outline

10:00 – 10:30 Registration

10:30 – 12:00 Keynote Speech
Current Research Problems in Chinese Media
Professor Guo Zhenzhi Tsinghua University, Beijing China

12:00 – 13:00 Lunch

13:00 – 15:30 Panel 1
Li Shuang, University of Westminster, UK
International consumer magazine brand in China: the post-localization of monopoly

Ding Hanqing, Renmin University, Beijing, China
The overall model and main conclusions drawn from an empirical research on advertising In China

Lin Zhong, University of Arizona, USA
The production and performance of Hero and its implications on Chinese film industry

Shixin Ivy Zhang, University of Leeds, UK
Impact of globalization on the organization of Beijing Youth Daily

15:30 – 16:00 Tea/Coffee Break

16:30 – 18:00 Panel 2
Xin Xin, University of Westminster, UK
Understanding the interrelations between fuzzy logic, complexity theory and systems thinking

Tong Jingrong, University of Westminster, UK
Examining how powers struggle in journalistic field in China

Ting Wang, University of Leeds, UK
Mass media and celebrity culture: Does China face a new cultural revolution?

Jing Sheng, Lancaster University, UK
Identity formation and multiliterate development of Chinese migrant children

Yuan Yan, University of Westminster, UK
Making sense of home in Chinese urban villages: Displacement, settlement, and media consumption

18:00 Conference Ends

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