Thursday, February 15, 2007


Call for Papers
Special Issue on Online User-Generated Content

The Journal of Interactive Advertising announces a special issue on Online
User-Generated Content.

The formatted version is available at:

On the World Wide Web, empowered consumers (Urban, 2005) are now not simply consuming content produced by firms, but also participating in the generation of content, in a variety of forms (e.g., blogs, consumer reviews, user-generated videos). Despite this new trend, we are only beginning to understand the theoretical implications of user-generated content and its place in interactive advertising.

At this point, very little is known about the motivation of customers who produce user-generated content, the effectiveness of such content in swaying consumer attitudes, and how firms can successfully utilize such avenues to reach online consumers. Initial research claims that uploaders are “creative consumers” (Berthon, Pitt, McCarthy and Kates 2007) and not “lead users” (Von Hippel 1986). However, further theoretical and empirical study on this topic is warranted.

User-generated content is also of great interest to practitioners. Advertisers are struggling to find out how they can incorporate user-generated content into their campaigns. Some companies have encouraged users to create advertisements - with mixed results. Many industry executives are still not convinced of the effectiveness of encouraging user-generated content and fear negative reactions from users.


This special issue is interested in a wide variety of theoretical and empirical lines of inquiry into user-generated content.

Topics of interest include (but are not limited to):

- Appropriate advertising models and strategies for user-generated content
- Motivation of uploaders and downloaders of user-generated content
- Impact of uploading and downloading user-generated content on brand attitudes, identity and image
- User-generated content and online community
- Privacy and intellectual property issues in user-generated content


Submitted manuscripts will be subject to a double-blind peer review process and must not have been published or accepted for publication or currently under consideration for publication elsewhere. Electronic submission should be via email in either Word or PDF format, with all manuscripts following the JIAD guidelines (


The Journal of Interactive Advertising (JIAD) is an official online publication of the Department of Advertising, Public Relations, and Retailing at Michigan State University and the Department of Advertising at The University of Texas at Ausitn. JIAD is an online refereed journal design to promote our understanding of interactive advertising, marketing, and communication in a changing world. It is published twice a year, in March and September.

Important dates

Submission deadline July 15, 2007

Acceptance/Rejection notification September 15, 2007

Notification of Second Review December 15, 2007

Likely Publication Date March 15, 2008


Wenyu Dou, Ph.D.
Department of Marketing
City University of Hong Kong
83 Tat Chee Avenue
Kowloon, HKSAR
Tel:(852) 2788-7004

Sandeep Krishnamurthy, Ph.D.
Business Administration Program
University of Washington, Bothell
18115 Campus Way NE, Room UW 1-233
Bothell, WA 98011-8246, USA
Phone: (452) 352-5229


Berthon, Pierre R., Leyland F. Pitt, Ian McCarthy and Steven M. Kates (2007),
“When customers get clever: Managerial approaches to dealing with creative
consumers”, Business Horizons, 50(1), 39-47.

Urban, Glen L. (2005), “Customer Advocacy: A New Era in Marketing?” Journal of Public Policy & Marketing, 24(1), 155-159.

von Hippel, Eric (1986), “Lead users: A source of novel product
concepts”, Management Science, 32(7), 791–805.

Wednesday, February 14, 2007


In a comparison of US, UK and French online users, France had the highest proportion of its online population visiting online personals sites.

According to the latest tracking figures from comScore Networks, the French showed the highest proportion of Internet users ages 15 and older visiting online personals sites in December 2006, at 22%, followed by the British, at 20%. Americans were in last place, at 13%.

"The offline methods people use to connect with others for dating vary by country, and Internet dating follows that same pattern," said Bob Ivins of comScore Europe. "We note that local nuances are critical to success, as demonstrated by the fact that each country has a fairly distinct list of top sites in the category."

France's most popular personals site was MeetIC, which had 2.3 million French visitors in December 2006.

In the UK, the most popular site was, with 1.4 million visitors in December 2006.

Yahoo! Personals lead the category in the US, with 4.2 million visitors in December 2006.

However, it should be noted that sites captured nearly four million visitors — not including its significant powering relationships with AOL (1.0 million visitors) and MSN (635,000 visitors). In fact, the only site included in the ranking of the top online personals sites in at least two countries was

"Interestingly, usage of dating sites seems to peak in the summer months in each country — July in the U.K. and U.S. and September in France," said Mr. Ivins.


According to a survey of US adult cell phone users conducted for ATT's Cingular Wireless by International Communications Research (ICR), 33% of the respondents said that they have communicated with their date or mate via text messaging in 2007, an increase of 6% over last year.

In a sure sign Cupid is tap, tap, tapping into the text messaging craze, 28% of users report that they use text messaging to flirt.

"Text messaging has become part of the social fabric of dating in America," said Jennifer Bowcock of Cingular. "People can text one another to make plans or even say 'I love you' when they may not have the time or ability to make a voice call. It is definitely a discreet and simple way to stay connected."

The survey found that text messages keep lovers, and would-be lovers, connected in a number of ways — and for some surprising reasons:

- 17% reported that a wireless phone has saved them from an uncomfortable date

- 12% have used text messaging news as a conversation starter with a date or mate

- 8% said they have ended a relationship over rude or offensive wireless behavior

- 5% have called someone else they were interested in from a wireless phone while on a date, and 7% reported that their date had done so

- 6% have judged a prospective date by the phone they use

Interestingly, the survey found that 59% of active daters use text messaging to communicate with their dates, while only 30% of those who are married do.

Tuesday, February 13, 2007


The use of the Internet as a news source has increased in Belarus during the recent years. Meanwhile, in spite of the new possibilities opened up by online tools and technologies, Belarusian online media seem to have based their strategies on traditional journalism techniques.

A survey of Belarusian mass media online conducted by e-belarus.ORG in 2006 revealed
that the number and quality of Belarusian media online initiatives showed them to be in the period of infancy. The overwhelming majority of them fell within the category of the news sites with very limited editorial news and some form of participatory communication.

Monday, February 12, 2007


From a business perspective the O’Reilly like definitions are good I think, but from a research/academic perspective they are weakened by their lack of history. I have spent a lot of time critiquing the Web 2.0 term but at the moment I think it is good at capturing the hype and popularity this use of the web has reached. I see Web 2.0 as a part of a bigger phenomenon that has been around for many years: social software.

This 5-minute video was recently posted on YouTube, by Michael Wesch at Kansas State University, and provides a really cool introduction to Web 2.0.


A survey of English pensioners' behavior by insurer AXA has discovered a generation of silver surfers.

The study shows that surfing the Internet has overtaken more traditional pastimes such as DIY (do-it-yourself) and gardening.

The report revealed that far from being isolated at their PCs and losing touch with relatives, the Internet-savvy elderly are embracing the Web to enhance their social lives and keep in touch with family.

Of those questioned, 66% regularly contact their children online and 42% chat with or e-mail their grandchildren over the Internet.

Among the 11 countries surveyed for the study, Britain ranked fourth in hours spent per week by retirees online. The US ranked first.