Friday, July 13, 2007

Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads

Republican Presidential hopeful Mitt Romney may have run more radio and TV spots through the start of June than other commander-in-chief wannabes, but Nielsen reports his opponent John McCain ran more than twice the number of online display ads as Romney in May. Nielsen/NetRatings AdRelevance numbers for May indicate the John McCain 2008 camp remained dedicated to the Web, Romney began experimenting, and Hillary Clinton dropped her Web display advertising efforts completely.

McCain's campaign, which ran about 8.7 million impressions in May, still appears to be testing a variety of ad creatives and sizes, placing ads on the same sites and networks as in April. The campaign for his Republican counterpart Romney ran about 3.4 million impressions of four ad creatives. Both campaigns ran ads focusing on leadership and building a supporter base. McCain also is carrying on with an issue-oriented approach, with some ads focusing on the War in Iraq or so-called pork-barrel government spending. In expandable PointRoll units, Romney for President featured issues such as taxes, supporting the military and wasteful government spending.

Both campaigns reached out to the conservatives through placements on right-leaning news and opinion sites NewsMax, and National Review Online. While the most ads for Romney ran on NewsMax (1.6 million), McCain chose as his top ad spot, running over 6 million ads on the site. Both campaigns ran around 200,000 ads on National Review Online.

In addition, Romney ran ads mainly on NewsMax, Yahoo,, AOL, National Review Online and McCain ads didn't show up at all on, AOL or in May, according to AdRelevance.

For April, the measurement firm reported John McCain 2008 ran over 11.5 million impressions, but Romney had none. The only other presidential campaign running ads online in April that were tracked by AdRelevance was the Hillary Clinton for President Exploratory Committee, which ran just 395,000 impressions.

Nielsen also reported on sponsored link ads placed by presidential candidates in April and May. John McCain 2008 ran 14 million in April and six million in May; Romney's campaign ran 877,000 in April and 1.4 million in May. Clinton's campaign bought 966,000 in April and 778,000 in May.

SEM firm iCrossing reported last week that McCain's camp accounted for an estimated 29 percent of issue-based paid search ad spending in May, less than half of the estimated 64 percent spent by Democratic presidential hopeful John Edwards. Nielsen did not report sponsored link ad information for Edwards' campaign.

for the full article with graphs and stats click here.

Teen Spending and Web Usage Up

And they consider PCs more important than TV.

Spending on and by teenagers will reach $208.7 billion in 2011, up from $189.7 billion in 2006, according to Packaged Facts' "The Teens Market in the US" report. The spending increase is expected despite an estimated 3% decline in the 12-to-17-year-old population by 2011.

Teen spending will grow 3.5% annually to $91.1 billion in 2011, from $79.7 billion in 2006. Family spending on teens during the same period will grow 7% to $117.6 billion in 2011, from $110 billion in 2006.

The study estimates the current number of teens in the US at 25.6 million.

The study also contained an analysis of Simmons Market Research Bureau data, which found slightly over a quarter of all teens surveyed had placed an online order in the previous three months.

More than half of teen respondents said the Internet had changed the way they spent their free time. Nearly one out of three said the Internet was their main source of entertainment.

Don Montuori of Packaged Facts said, "Teens living in 2007 have never known a world without personal computers and the Internet. Teens are in the vanguard of the digital revolution in the media and marketing worlds, and they're helping to change the way media, marketing and advertising executives approach the American consumer."

Underscoring the central place of the PC in teen lives, a March 2007 study by the Business Software Alliance and Harris Interactive found that 41% of teens considered the home computer the most important consumer electronic device used on a regular basis. TV was a distant also-ran by comparison, with only 8% of teens naming it as the most important consumer electronic device.

for the full article with graphs and stats click here.

Media Anthropology Network

Since 2004 the European Association of Social Anthropologists (EASA) Media Anthropology Network is discussing working papers about socio-cultural aspects of media technology uses within the scope of e-seminars via the Network's mailing list. Some of these papers and discussions address internet technologies from a range of different perspectives:

The website of the Network also provides annotated bibliographies, information about media anthropology events, and selected discussions from the mailing list as PDF documents.

More information at:

Thursday, July 12, 2007

IEEE International Symposium on Technology and Society 2008

In 2008, the IEEE International Symposium on Technology and Society will be held in Fredericton, New Brunswick, Canada.

We are calling for papers, abstracts and ideas addressing the ISTAS 08 theme: Citizens, groups, communities, and information and communication technologies (ICT).

The submission deadline is December 17, 2007.

You will find information on the call for papers, submission requirements, tracks, and publication outcomes on the ISTAS 08 website:

You can also watch our YouTube welcome to ISTAS 08:

ISTAS is an annual international forum exploring the social implications of technology. ISTAS 08 will bring together participants interested in sharing their research, projects and ideas about:

*How citizens, groups and communities are or could be linked with information and communication technologies (ICT)

*Designing and developing ICT with and for citizens, groups and communities

ISTAS 08 will be a multi-disciplinary event for engineers, computer scientists, researchers in the social sciences, arts and humanities, community-based researchers, policy makers and members of technology user communities. Papers and discussions will address the social and technical aspects of the specific topics.

ISTAS is the annual symposium of the IEEE Society on Social Implications of Technology:

The ISTAS 08 host is the National Research Council Institute for Information Technology
in Fredericton, New Brunswick, Canada:

We look forward to hearing from you and seeing you in Fredericton in June 2008.

Dr. Susan O’Donnell
National Research Council Canada
ISTAS 08 Program Committee Co-Chair

Dr. William McIver Jr.
National Research Council
ISTAS 08 Organizing Committee Chair

RIAA Should Pay for Single Mom's Two-Year Ordeal

Innocent Target of File-Sharing Lawsuit Racked Up Legal Fees Fighting Baseless Charges

The Recording Industry Association of America (RIAA) should pay for a single mom's two-year legal ordeal fighting a baseless file-sharing lawsuit, the Electronic Frontier Foundation (EFF) told Washington state court in an amicus brief filed last week.

The nightmare began for Dawnell Leadbetter in January of 2005, when she received a letter from the RIAA that accused her of illegally downloading copyrighted music and claiming
she owed hundreds of thousands of dollars. Leadbetter contacted the RIAA to deny the baseless claims, and she refused to pay any settlement monies. In response, the RIAA sued Leadbetter, and Leadbetter hired an attorney to fight the charges. After months of legal wrangling, the RIAA finally dropped the case in December of 2006. But in the meantime, Leadbetter had incurred significant attorney's fees.

"Ms. Leadbetter isn't the only innocent Internet user that has been ensnared by the RIAA's litigation dragnet. But she is one of the few who have fought back, resisting RIAA pressure to pay settlement monies for something she did not do," said EFF Staff Attorney Jason Schultz. "The RIAA's settlement offers are usually less that what it would cost to defend yourself, so it's a big commitment to hire a lawyer to clear your name. Reimbursing Ms. Leadbetter's attorney's fees could encourage other innocent lawsuit targets to stand up for themselves."

Since 2003, the RIAA has sued over 20,000 people for allegedly sharing music over the Internet. The industry uses questionable investigative methods tactics to find its targets, and then it often employs erroneous legal theories in its quest for settlement monies. In Ms. Leadbetter's case, the suit against her included accusations of "secondary liability" -- putting her on the hook for anything that happened on her Internet account, whether she knew about it or not.

"The RIAA knows that this legal theory is wrong. But if innocent victims are too scared to hire an attorney and fight back, the public could suffer under the misconception that these bogus theories are legitimate," Schultz said. "Awarding attorney's fees to Ms. Leadbetter helps protect
everyone's rights under copyright law."

The amicus brief was filed in U.S. District Court in Seattle in conjunction with attorney Derek Newman of Newman & Newman LLP.

For the full amicus brief:

For more on the RIAA lawsuit campaign:

For this release:

Is P2P Ready for Sponsored Downloads?

Is music valuable if consumers never pay for it?

Nearly three-quarters of US Internet users are willing to view ads in exchange for free or discounted downloads, according to the INTENT MediaWorks-sponsored "P2P Usage Survey" conducted in May 2007. The study was fielded by InfoSurv among Internet users ages 16 to 40, all of whom used multiple online services for searching, downloading and sharing music.

More than six in 10 respondents were willing to provide personal information in order to receive free downloads.

Only 21% of survey respondents said they had used a P2P network to get free downloads.

Andy Cooper of INTENT said, "More than 80 million US Internet users search and download files from P2P networks each month, 10 million or more at any one time."

"When consumers find the files they are looking for, they share files with friends through P2P, personal blog posts, adding the files to their social networking pages, or send them via e-mail, text or IM," Mr. Cooper added. "If advertisers sponsor that content, their programs can reach consumers across multiple Internet channels from one source."

The suggestion that music can be free, even if supported by ads, tends to draw controversy. Prince recently drew fire by giving away copies of his latest CD in copies of the UK Mail on Sunday — never mind that The Mail paid him do to so.

Companies like SpiralFrog and QTrax are also appealing to consumers with the word "free." The firms have been acquiring licenses from major and independent label groups to create music destinations that are free to consumers and entirely supported by advertising revenues.

Allen Klepfisz of QTrax argued that an ad-supported model reflects current consumer behavior. "If you have a whole generation that believes it's their birthright to have free music, you need to monetize it," he said. "There are now about three billion transactions a month in P2P, mostly illegal. The closest your business model is to current consumer behavior, the better its chance of success."

An increase in legal music downloading options has been reversing the trend in illegal downloads since 2003. In January 2006, a Yankee Group survey noted a substantial increase in the amount of legal online music downloading activity from 2003 to 2005, along with an even bigger drop in the use of illegal P2P networks for downloading music.

for the full article with graphs and stats click here.

LG and Samsung Phones Lead in Advanced Mobile Entertainment Features

LG and Samsung are the top mobile-phone brands in the U.S. for advanced entertainment features, leading competitors Motorola and Nokia in adoption of phones with support for mobile TV, music, and games, according to "Mobile Entertainment Platforms and Services (Second Edition)," a new consumer study from Parks Associates. Among owners of LG and Samsung phones, 12% and 11% reported having mobile TV features, respectively, compared with 8% of Motorola owners and 0% for Nokia owners.

"South Korea leads the world in adoption of mobile entertainment features and services," said Yuanzhe (Michael) Cai, director of broadband and gaming, Parks Associates. "Korean phone manufacturers have been able to take that experience and translate it into success in the American market, balancing good designs and advanced feature sets with reasonable costs."

Among the four leading brands, Motorola ranks third overall, and Nokia lags significantly in advanced entertainment features. Only 6% of Nokia phones support purchase of music tracks, compared with 22% and 20% of LG and Samsung phones, respectively.

"Nokia needs to introduce more advanced phone models if it is to succeed in the high-end and midrange markets," Cai said. "The challenge is even more acute now that the Apple iPhone is stirring up competition in the premium handset market."

"Mobile Entertainment Platforms and Services (Second Edition)" is a consumer survey of 2,000 Internet users ages 13 and older regarding their ownership and usage of mobile and portable devices. This study tests a variety of new mobile applications and business models and explores consumer interest in convergence mobile platforms such as the iPhone, fixed-mobile convergence applications, mobile broadband, and embedded portable CE devices.


Wednesday, July 11, 2007

2007 ANAT Emerging Technologies Mentorship

ANAT is offering the opportunity for young and emerging practitioners working with distributed, portable, online, wearable, gaming, mobile and emerging platforms to undertake a three-month mentorship with an established practitioner of their choice.

The mentorship enables an emerging artist to explore new creative directions, to expand technical skills and increase knowledge of networks, debates and business practice. Applicants are invited to select a mentor and develop a program of activity spanning a three-month period. By utilising emerging technologies the mentor may be accessed locally, nationally or internationally and the successful applicant will maintain a blog for the duration of the mentorship on the ANAT server.

Applicants must be emerging technologies practitioners who are 30 years or under. The mentorship will provide a fee for the mentoree ($7,200 excl GST) and a fee for the mentor ($1,800 excl GST). The mentorship program should be completed by early December 2007.


ANAT guidelines and application forms are available on our web site

For further information please contact Gavin Artz, ANAT General Manager, 08 8231 9037, Monday - Friday, 10am - 4pm CST.

This mentorship is a part of the Australian Government's Young & Emerging Artists Initiative through the Australia Council, its arts funding and advisory body. Australian Media Arts Organsiations d.lux, Experimenta and MAAP are also offering mentorships:
+ d.lux will hold their mentorship inside Second Life or a similar online virtual community, contact for more information.
+ Experimenta's focus is on Site Related and/or Public Work, contact for more information.
+ MAAP will focus on projects that intersect or consider connections with the Asia Pacific regions, contact for more information.

Media International Australia - Special Theme: Eco-Media

Call For Papers:

Media International Australia' Issue no. 127, May 2008

Special Theme: "Eco-Media"

Theme editors: Kitty van Vuuren and Libby Lester

2006 was a red-hot year for the environment. Few Australians were left untouched by water restrictions and the worsening drought. Al Gore's An Inconvenient Truth was a box-office hit. The British Government's Stern Report warned of dire economic consequences caused by global warming. Westpac Bank promoted its pro-environmental credentials with a TV ad. Rupert Murdoch admitted that climate change was a fact. And Prime Minister John Howard promised to deliver clean coal technology and nuclear power. 2006 marked a year when the environmental 'crisis' returned to the headlines with a vengeance.

The headlines, combined with our personal encounters with the 'worst drought in a thousand years', have produced a flurry of claims and counter claims in the public sphere, and brought home the fact that nature can't speak for itself. Robert Cox, author of Environmental Communication in the Public Sphere (2006), asserts that the way we communicate with one another about the range of issues labelled as 'environmental' affects how we perceive both the issues and ourselves, and therefore our relationship with the natural world. In his 1999 book Image Politics, US scholar Kevin DeLuca asserts that the crisis of nature is also a crisis of reason and a crisis of the subject. Our activities are eroding the certainties of western epistemology: reason and rationality, science and technology, and the sovereignty of the individual; and giving way to the structure of feeling known as 'post-modern', understood as the fragmentation of all kinds of identity; a lack of belief in any foundation, or grand narrative; a recognition of difference; an awareness of limits, including the limits of reason; valorisation of the local in the face of globalism; a change in material conditions; time-space compression; the displacement of nation-states by trans-national corporations; and the rise of image and micro-politics.

This themed issue will bring together the work of emerging and established scholars on the relationship between nature, culture and media within the context of media and cultural studies traditions. The theme 'Eco-Media' will be the first special issue that MIA, in its 30-year history, has devoted to this topic.

Papers may address topics such as:

* Environmental journalism
* The rise and fall of the environment as an issue in the media
* The framing of environmental issues in the public sphere
* The use of images and photography in promoting environmentalism and sustainability
* The use of media by environmental groups, pro-development interests and other contenders in the debate
* Effects of the media's political economy on environmental reporting
* The role of alternative and independent media in addressing environmental issues

Papers should be approximately 4-5000 words and comply with the MIA style guide, available at

Further information is available from Dr Kitty van Vuuren ( or Dr Libby Lester (

Abstracts should be sent to the theme editors by 1 August 2007.

Following proposal assessments, papers for refereeing will be required by 1 November 2007, with any revisions to be completed by 15 February 2007 for publication in May 2008.

About the journal:

Media International Australia (MIA) publishes new scholarly and applied research on the media, telecommunications, and the cultural industries, and the policy regimes within which they operate

MIA was founded by Professor Henry Mayer in 1976. It was published by the Australian Film, Television and Radio School until 1997, when it moved to the Centre for Cultural and Media Policy at Griffith University. At that time, it was merged with the Centre's journal, Culture and Policy. From 2004, it became a publication of the School of EMSAH and the Centre for Critical and Cultural Studies, at The University of Queensland. In 2005 the Henry Mayer Lecture was established in memory of the journal's founder.

Broadly inclusive and inter-disciplinary, the journal welcomes the writing of history, theory and analysis, commentary and debate. While its primary focus is Australia, the journal also aims to provide an international perspective.

Intel - Call for Interns - starting Oct 2007

Intel Corporation's Domestic Designs and Technologies Research Group is calling for interns!

As part of Domestic Designs and Technologies Research - the ethnographic and design research team within the Digital Home Group - you will work within a multidisciplinary team of anthropologists, design researchers and documentary film makers to explore and research 'love and spirituality' and its intersection with computers and technology, in and around the home.

DDTR is a driving force within the Digital Home Group (DHG): our charter is to develop a clear & actionable understanding of daily life all over the world, identify opportunities for our platforms to enable experiences that consumers value, merge original insights with technology, market, platform and planning intelligence to define usage models & platform requirements, and seed future research & platform opportunities. DHG's vision is to make Intel the trusted foundation of your digital home. To that end, the Digital Home Group develops computing and communications oriented platforms that anticipate and satisfy the needs of consumers world-wide.

We will be offering 3 month paid internships starting in October '07 and, for graduate students in anthropology, design research or related social sciences. Interns must re-locate to the Portland, Oregon area to work closely with the research team during the entire length of the internship, and be eligible to work in the US.

We are looking for individuals with experience in designing and conducting both qualitative and/or quantitative user or design research studies, including analysis of the resulting data. Candidates should prepare a concise yet thorough 3-5 page proposal to explore some aspect of love and spirituality and its intersection with computers and technology in and around the home; inclusion of how the proposed research fits with the candidate's own research interests (broadly defined) is a plus. Exact responsibilities of the position will be defined with the successful applicant based on the proposal you submit.

Please submit your proposal (3-5 pages, including bibliographic references) describing the research you'd like to do in this area over the course of your internship to Applications (CV + proposal) must be received by July 31st for the October start date.

Tuesday, July 10, 2007

Google buys Postini

for the press release:

Google Inc. announced today that it has signed a definitive agreement to acquire Postini, a global leader in on-demand communications security and compliance solutions serving more than 35,000 businesses and 10 million users worldwide. Postini's services -- which include message security, archiving, encryption, and policy enforcement -- can be used to protect a company's email, instant messaging, and other web-based communications. Under the terms of the agreement, Google will acquire Postini for $625 million in cash, subject to working capital and other adjustments, and Postini will become a wholly-owned subsidiary of Google. The agreement is subject to customary closing conditions and is expected to close by the end of the third quarter 2007.

"With this transaction, we're reinforcing our commitment to delivering compelling hosted applications to businesses of all sizes. With the addition of Postini, our apps are not just simple and appealing to users -- they can also streamline the complex information security mandates within these organizations," said Eric Schmidt, Chairman of the Board and Chief Executive Officer of Google.

Hosted services, like Google Apps and Postini solutions, provide organizations with high quality communications tools without the expense and hassle of traditional on-premise solutions. Google Apps, which includes Gmail, Calendar, Talk, Docs & Spreadsheets, and Personal Start Page, has been adopted by more than 100,000 businesses already. Postini solutions include Email Security, IM Security, Web Security, Message Archiving, Message Encryption, and Policy-enforced TLS.

"The response to Google Apps has been tremendous, with more than 1,000 small businesses signing up for the service every day. At the same time, large businesses have been reluctant to move to hosted applications due to issues of security and corporate compliance. By adding Postini products to Google's technology, businesses no longer have to choose -- employees get the intuitive products they want, and the company achieves the security and assurance it needs," said Dave Girouard, Vice President and General Manager, Google Enterprise.

"As the market leader in on-demand secure communications and compliance solutions, Postini complements Google perfectly. We share a commitment to providing enterprise customers with compelling technology alternatives. This is an exciting milestone, one that will certainly lead to the next level of rapid innovation," said Quentin Gallivan, President and Chief Executive Officer of Postini.

"Postini's founding vision is to bring to market technology solutions that address enterprise messaging problems in a different way. Our on-demand offering liberates businesses from the burdens associated with traditional on-premise solutions. We are proud of what we have done to achieve our vision on behalf of our customers, and combining Google and Postini is a powerful next step in this creative journey," said Scott Petry, Founder, Chief Technical Officer, and Executive Vice President of Product Development at Postini.

Google will continue to support Postini customers and invest in Postini products.

The Google Enterprise group makes popular Google technology available to businesses of all sizes -- from small, two-person startups to some of the largest companies in the world. Google Enterprise products help businesses find, see and share information through products such as Google Search Appliance, Google Mini, Google Earth, Google Maps and the Google Apps suite of hosted applications.

Webcast and Conference Call Information
The company will host two conference calls and webcasts today to discuss the acquisition. The first conference call will be held at 6:30 a.m. Pacific Time (9:30 a.m. Eastern Time). The second conference call will be held at 9:00 a.m. Pacific Time (12:00 p.m. Eastern Time). To access either conference call, please dial 800-289-0544 domestic and 913-981-5533 internationally. Replays of both calls will be available until midnight, July 16, 2007 at 888-203-1112 domestically and 719-457-0820 internationally. The confirmation code for the replay of the first call is 3432256. The confirmation code for the replay of the second call is 9167451. Live audio webcasts of the conference calls will be available at

About Postini
Postini is the global leader in on-demand communications security, compliance, and productivity solutions for email, instant messaging, and the web. Postini's award-winning services are designed to protect customers from viruses, spam, phishing, fraud, and other attacks; encrypt messages to ensure confidentiality and privacy; and archive communications to ensure compliance with regulations and to prepare for e-discovery.

More than 35,000 businesses rely on Postini everyday to protect them from a wide range of threats, ensure reliable communications, reduce compliance and legal risks, and enable the intelligent management and enforcement of enterprise policies to protect intellectual property, reputations, and business relationships. For more information please contact Postini at or visit


Special Issue of The Information Society: Call for Papers

Special Issue of The Information Society on Open Source and Public Sector: Discourse, Politics and Practice

Guest Editors: Jan Ljungberg, Magnus Bergquist and Anna Maria Szczepanska

In the last ten years the Open Source (OS) and Free Software (FS) movement has come to challenge the norms and ideals, products and procedures of the dominant proprietary software industry. OS/FS represents a radically different logic within the field of software development. This logic is based on ideas that celebrate the rights of the user and informational freedoms and resist strong intellectual property laws and regulations. In addition to gaining ground in the commercial software market, the OS/FS-movement is also establishing itself as an interesting alternative for the public sector. Currently, discussions regarding OS/FS procurement and policy-making are taking place within governments and public sector organizations all over the world. The OS/FS-technologies advocates have promoted them on the basis of their potential cost-benefits, their value as “a public good,” their egalitarian and digital divide-bridging qualities and so forth. But the public sector initiatives still seem somewhat hesitant. The OS/FS in public sector discussions and policy-making processes represent a discourse still very much in the making.

This special issue will provide an opportunity for researchers to present valuable insights at an early stage about a relevant topic that crosscuts the information technology and policy processes and OS/FS movement’s institutionalization processes. We hope to bring together insights from multiple areas, such as political science, sociology, economics, IS-research, media studies, policy studies and cultural studies. Discourse analysis and case studies would both be welcome analytical strategies to provide breadth to the special issue.

Contributions could include the following:

- Papers identifying and discussing how underlying norms, values and practices inscribed in OS/FS and proprietary software are understood and dealt with in public sector discourse.

- Case studies on evolving policies and laws related to Open Source / Free Software in the public sector.

- Papers analyzing the rhetoric on the pros and cons of OS/FS in the public sector.

- Papers identifying and analyzing the way actors (e.g. the media, business groups, academia, consumers, NGO’s, SMO’s, transnational advocacy networks) are organizing in order to influence, support or criticize policy processes and other activities relating to the dispersal of OS/FS products and ideas in public sector.

The guest editors invite abstracts by September 1, 2007, which should be sent to Authors with the most to offer to the dialogue will be invited to contribute full papers, which will go through the normal review process of the journal.

For more information on TIS guidelines, please refer to:

Increasing Impact Factors – SAGE Communication & Media Studies journals

from a newsletter I got today:

SAGE is committed to developing the quality and impact of the journals we publish. We are pleased to highlight the following from the 2006 Journal Citation Reports® recently released by Thomson Scientific.

Communication & Media Studies Highlights

- 27% of the journals included in the Communication category are published by SAGE, including one quarter of the journals ranked in the top 20.
- Communication Research, currently ranked 10/44 with an Impact Factor (IF) of 1.056, has been ranked in the top 10 since 1999.
- European Journal of Communication saw its IF increase by more than 60% over last year, from 0.262 to 0.429. It is now ranked 35/44.
- Written Communication saw its IF increase by more than 50% over last year, from 0.394 to 0.594.
- Management Communication Quarterly is now indexed in the Social Sciences Citation Index® (IF pending).

SAGE’s top 10 Communication & Media Studies journals:

- Communication Research – ranked 10/44 (IF: 1.056)
- Journal of Social and Personal Relationships – ranked 13/44 (IF: 0.989)
- New Media & Society – ranked 14/44 (IF: 0.988)
- Public Understanding of Science – ranked 15/44 (IF: 0.978)
- Science Communication – ranked 18/44 (IF: 0.800)
- Discourse & Society – ranked 21/44 (IF: 0.714)
- Written Communication – ranked 26/44 (IF: 0.594)
- The Harvard International Journal of Press/Politics – ranked 27/44 (IF: 0.525) Published for Harvard University's Joan Shorenstein Center on the Press, Politics and Public Policy
- Discourse Studies – ranked 31/44 (IF: 0.471)
- Journal of Business and Technical Communication – ranked 33/44 (IF: 0.448)

To keep up to date with the latest research published in SAGE Communication & Media Studies journals as soon as they are available online, register today for FREE Journal Email Alerts at

To submit an article to any of the journals highlighted above, or to another SAGE Communication or Media Studies journal, please visit our Author Gateway:

Social Networking Around the World

And social networking is biggest in... South Korea!

About a fifth of adults have visited a social networking Web site, and an equal percentage of Internet users have done so in the past 30 days, according to a survey of several countries by Ipsos Insight. "The Face of the Web 2006" survey was conducted in November and December 2006 in urban Brazil, Canada, urban China, France, Germany, urban India, Japan, urban Mexico, urban Russia, South Korea, the UK and the US.

Social networking was most popular in South Korea, with half of all adults there having visited at least one of these sites in the past, and over half having done so in the previous 30 days.

The popularity of social networking in South Korea is driven by Cyworld. Three out of every 10 South Koreans have a Cyworld account. In comparison, roughly a quarter of Americans have ever visited a social networking Web site.

In most of the countries surveyed, at least two-thirds of all Internet users that had visited social networking sites had done so within the past 30 days.

A study by the UK Office of Communications with Synovate covered social networking use among broadband users in China and Japan, and European and US markets.

Among adult Chinese broadband users, 80% had discussed hobbies or interests online via a social network, and 78% had used a social network to meet new people. Less than half of users in most other markets surveyed said they had used a social network for either of those purposes.

eMarketer Senior Analyst Debra Aho Williamson says, "The year 2007 will determine whether a global social network strategy will make sense, or whether homegrown sites will win out. Two entities — MySpace and Windows Live Spaces — generate the lion's share of global visitors to social networking sites. But social networking is ramping up in a variety of markets."

for the full article with graphs and stats click here.

The Viral Marketing Effect

Getting the word out.

Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.

B2B and B2C marketers diverge on what they consider successful viral tactics. B2C companies were more likely to consider blog mentions and posting to sites such as MySpace or YouTube to be something that would generate attention for their viral campaigns. B2B marketers were more interested in getting their viral campaigns mentioned in an online publication or business print publication, according to MarketingSherpa.

More than 60% of viral ads initiated by advertisers are video, according to a study by Competitrack.

Consumers often learn about videos from their friends. According to a 2007 survey by the Online Publishers Association, 43% of US online video viewers get videos by clicking links in e-mail messages from people they know.

Effective targeting is especially important with viral video.

A UK study released in July by, Brand Genetics and Hall & Partners found 83% of uploaders recommended things they liked.

The study defined uploaders as Internet users who actively posted content and reviews to social networking sites. Only 8% of UK Internet users fell into this category.

The theory works the same in the US: Get your video to the right people, and they'll spread the word.

eMarketer Senior Analyst Debra Aho Williamson says, "Word-of-mouth is bigger than it used to be, and it is also becoming even more effective. The number of people who have influence — because of their expertise, their passion and their connections — is likely to grow, as the Web offers more user-generated content opportunities and as more companies make word-of-mouth a priority."

for the full article with graphs and stats click here.

Monday, July 9, 2007

Social Networks, Tweens and Ads

Over seven out of 10 US children ages 9 to 17 visit social networking sites weekly, according to the Alloy Media and Marketing-commissioned "Social Networking and Advertising" paper. The study was underwritten by Microsoft, News Corporation and Verizon, and fielded by Grunwald Associates in March 2007.

The study also revealed over half of teens had participated in some kind of advertiser-branded activity like visiting company profile pages in the past month.

Nine in 10 tweens and teens said they would like to hear about one or more types of entertainment products on social networking sites. About a fifth said they were willing to add branded content to their own sites.

Over 30% of teens also wanted to hear about college information or educational products from social networking sites.

Half of online tweens and teens actually hear about new Web sites from their parents, while 44% used Web searches to find new sites.

Visionary Landscapes: Electronic Literature Organization 2008 Conference

Visionary Landscapes: Electronic Literature Organization 2008 Conference

Thursday, May 29-Sunday, June 1, 2008
Vancouver, Washington

Sponsored by Washington State University Vancouver & the Electronic Literature Organization

Dene Grigar & John Barber, Co-Chairs (website, coming August 8)

Producing a work of electronic literature entails not only practice in the literary arts but sometimes also the visual, sonic, and the performative arts; knowledge of computing devices and software programs; and experience in collaboration, interdisciplinarity, and hybridity. In short, electronic literature requires its artists to see beyond traditional approaches and sensibilities into what best can be described as visionary landscapes where, as Mark Amerika puts it, artists
“celebrate an interdisciplinary practice from a literary and writerly perspective that allows for other kinds of practice-based art-research and knowledge sharing.”

To forward the thinking about new approaches and sensibilities in the media arts, The Electronic Literature Organization and Washington State University Vancouver’s Digital Technology and Culture program are inviting submissions to the Electronic Literature Organization 2008 Conference to be held from May 29 to June 1, 2008 in Vancouver, Washington.

“Visionary Landscapes: Electronic Literature Organization 2008 Conference” is interested in papers that explore forms of digital media that utilize images, sound, movement, and user interaction as well as––or in lieu of––words and that explore how we read, curate, and critique such works.

Topics may include:

• New, non-screen, environments for presenting multimedia writing and /or electronic literature
• Research labs and new media projects
• Strategies for reading electronic literary works
• Curating digital art
• Innovative approaches to critiquing electronic literature
• Emerging technologies for the production of multimedia writing and /or electronic literature
• Building audience for new media literary works and writing
• Digital, literary performances
• Publishing for print or electronic media connecting literature and the arts through common archiving and metatag strategies
• Artistic methods of composition used in intermedia storytelling (improvisation, collaboration, sample and remix, postproduction art, codework, hactivism, etc.

In conjunction with the three-day conference, there will be a juried Media Arts Show. Along with prizes for the most notable work, selected artists will be awarded bursaries to attend the conference featured at the show. Submission guidelines will be posted beginning August 15, 2007 on the conference website.

The keynote speaker is internationally renown new media artist and writer, Mark Amerika, named a "Time Magazine 100 Innovator." His artwork has been exhibited at the Whitney Biennial, the ICA in London, the Walker Art Center, and the Denver Art Museum and has been the topic of four retrospectives. Amerika is also the author of many books, including his recently published collection of artist writings entitled META/DATA: A Digital Poetics (The MIT Press), founder of the Alt-X Network, and publisher of the electronic book review. He currently holds the position of Professor of Art and Art History at the University of Colorado at Boulder.

Deadline for Submissions for Presentations: November, 30, 2007
Notification of Acceptance: December 30, 2007

Vancouver, Washington, located in the Pacific Northwest just across the Columbia River from Portland, OR, is about a six hour drive south of Vancouver, Canada and three hours south of Seattle, Washington. The conference day events will take place at Washington State University Vancouver, a Tier One research Institution built in the foothills of the Cascade Mountains with views of Mt. Hood and Mt. Saint Helens. The official conference hotel is the Hilton Vancouver located in downtown Vancouver, Washington with easy access to restaurants, bars, and evening conference events. Special rates have been negotiated for conference attendees. A conference shuttle will take attendees to and from the campus daily. The recommended airport is PDX at Portland, which is about a seven minute drive to downtown Vancouver, WA.

The cost of the conference is $150; graduate students and non-affiliated artists pay only $100. Conference registration covers access to all events, the reception, some meals, and shuttle transportation.

For more information, contact Dene Grigar at

Study: As Broadband Adoption Slows, Lower-Income and Rural Users Grow

The rate of high-speed Internet adoption in American homes declined dramatically during the past year. But a new survey shows strong broadband adoption growth among blacks, low-income households, rural residents, and people who have not graduated from college.

The research, conducted by the Pew Internet and American Life Project, found that 47 percent of Americans now have broadband in their houses. That's 5 percent more than Pew found in 2006 and represents a growth rate of 12 percent.

While that's a healthy rate, it pales in comparison to growth between 2005 and 2006, when Pew found a 40 percent increase in the number of homes connected to cable, DSL or other broadband networks. In early 2005, only 30 percent of American homes were broadband-enabled, said Pew.

The latest survey, conducted in February, found that 40 percent of African American homes are now connecting at high-speed, an 8 percent increase over 2006. "Since 2005, the percentage of African American adults with a home broadband connection has nearly tripled, from 14 percent in early 2005 to 40 in early 2007," says the report.

It also found that 31 percent of homes in rural America now use broadband, 6 percent more than last year. The survey found a 9 percent increase in broadband adoption in homes with annual household incomes below $30,000. Thirty percent of those homes now have high-speed Internet access, according to Pew.

"There is, from '06 to '07, fairly moderate growth, but you do have some segments showing fairly strong growth, particularly lower income households," said Pew Associate Director of Research John Horrigan, the report's author. "It might not be a red letter day for advertisers when one of the growth segments is low-income. But as a friend of mine says, `It's not that poor people don't have money. They just don't hold onto it.' So there is an opportunity to reach other segments of the population who do have some spending power."

Additionally, Pew found a 24 percent rate of adoption growth among people with less than a high school education and a 23 percent rate among those who attended college but haven't graduated.

The survey found that, of all the homes reporting Internet access, 70 percent said they were doing so via broadband. Horrigan said the fact that nearly half of all American homes are now using broadband could explain the recently-declining rate of adoption, since the "low-hanging fruit" was picked in prior years.

Low rates of broadband adoption growth (less than 3 percent) were found among households with incomes between $30,000 and $50,000, among senior citizens and among people between the ages of 50 and 64.

Horrigan said the key to signing-up the remaining homes, assuming broadband is available, will be convincing them of the benefits -- aside from the promise of speedier Web browsing -- that broadband access can offer.

"These are folks that need to be persuaded that doing things online, whether consuming content or carrying out transactions, is more convenient and more interesting than sticking with their traditional means of doing it," said Horrigan. "When we see, in this latest report, that three-quarters of people with household incomes over $70,000 have high-speed access, it says that those people have seen the light and know that broadband is a great way to consume information and stay in-touch with people."

chicago hackmeeting 004

chicago.hackmeeting.004 open dev meeting
wednesday july 11
dai5ychain (2159 w 21st pl)

come develop the next (fourth) chicago hackmeeting at this open planning meeting. the next hackmeeting will happen sometime in september/october, somewhere in the city of chicago.

some issues we can tackle at this first meeting:

+ are there enough interested co-developers to make a 4th hackmeeting?
+ setting dates
+ spreading the word out to people in other parts of the country/world who don't know there are any hacker-friendly (un)conferences in chicago
+ should chi.hackmeeting.004 happen at the flowershop again or somewhere else in the city?

hope to see you there!

Workshop on learning and research in Second Life

Call for Papers/Participation

Please join us in a workshop on learning and research in Second Life on October 17, 2007 in Vancouver at Internet Research 8.0 (

Paper Deadline August 15th.

Second Life(R) is a 3d virtual environment created by Linden Lab which has captured the attentions of researchers and teachers from around the world from a variety of disciplines.

This workshop aims to improve the understanding of Second Life as a Learning and Research environment. It will bring 35 researchers together to collaborate, discuss and workshop diverse topics related to research and learning in Second Life. We will pursue a full-day schedule in which participants will discuss their work and interests on four different topics: learning in Second Life, integrated learning, the contributions of research to the community and ethical research methods. How can we better enable learning in this sphere? How can we better enable research?

As a highlight, Robin Linden will give a talk to the group, and members of Linden Lab will participate throughout the day.

We encourage researchers to submit papers and short biography to which will be selected and distributed amongst participants before the workshop. First invitations will be offered to those who provide full papers for consideration.

These papers have two purposes: first is to provide a common platform for understanding our research and teaching and second submitted papers may be considered for publication in an edited volume being produced in relation to the workshop, or possibly in peer reviewed publication derived from the workshop (these are currently under discussion).

Subsequent invitation will be made based upon research/teaching statement and biography. If you are interested in participating, please send an email containing your information to

Decisions will be made by September 1st, barring incident. There is a limit of 35 participants at the physical meeting; the event will be simulcast into Second Life.

We welcome professionals, faculty and graduate students to participate.

This workshop is sponsored by Linden Lab creators of Second Life and is organized by Jeremy Hunsinger and Aleks Krotoski. Free lunch, coffee breaks and the room is included in participation.