Wednesday, May 14, 2008

YouTube Offers Ad Placement in Soon-to-Be Popular Clips

YouTube has begun offering advertisers the ability to pair their in-video ads with videos the site believes are on their way to becoming viral hits.

The YouTube product team created an algorithm it says can identify videos that are on the up and up in terms of audience. It makes that determination by looking at factors such as the early acceleration of views on a given clip, along with the number of times it is "favorited" and the number of ratings it receives. The Google-owned platform hopes the feature will appeal to entertainment marketers and to those pushing products with broad appeal, according to a spokesperson.

"We believe buzz targeting is a strong marketing opportunity for any advertiser that wants to offer compelling content alongside the most popular videos taking off on the site," the spokesperson said. "It's an opportunity for them to wrap themselves in the experience that is YouTube itself."

The targeting option is available only on clips created by members of YouTube's ad partner program. Among those partners are content majors like Universal Music Group, NBA, and CBS; amateur creators such as Brookers and Daxflame; and recording artists like Ashley Tisdale.

The first advertiser to use the program was Lionsgate Films' "The Forbidden Kingdom." For roughly the past month, the distributor has advertised the Jackie Chan/Jet Li martial arts vehicle on approximately 500 of YouTube's most popular music and entertainment videos, YouTube said. Buzz targeting joins other YouTube ad targeting factors such as geography, time of day, gender and age criteria. The feature is available now to advertisers in the United States.

YouTube and other Google sites hosted more than 4.3 billion video views in March, accounting for 38 percent of all U.S. video traffic. During that month, U.S. Internet users increased their video intake by 13 percent gain compared with the previous month, and by 64 percent compared with March 2007.

YouTube has regularly introduced new ad-related features in recent months. Six weeks ago it debuted an analytics product designed to generate a wide range of data about who viewed their videos, where they viewed them, and when -- information that can be applied in planning future video programs.



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OPENING RECEPTION: 15 May 2008, 8 pm
EXHIBITION DURATION: 16 May - 22 June 2008
HOSTING INSTITUTION: Mala galerija - Moderna galerija / Museum of Modern Art, Ljubljana LOCATION: Slovenska cesta 35, 1000 Ljubljana, Slovenija
CURATORS: Birgit Rinagl, Franz Thalmair / CONT3XT.NET


Mary-Anne Breeze (mez)
Christina Goestl,
Karl Heinz Jeron, Valie Djordjevic
carlos katastrofsky
Joerg Piringer
Marek Walczak, Martin Wattenberg


Besides general information and documentation about YOU OWN ME NOW UNTIL YOU FORGET ABOUT ME. the website of the exhibition includes the possibility to extend the concept as well as the list of selected works of art. Just go to, enter a link of your own choice plus short link-description and submit your preferred work of art. Thank you for your participation!


Speech and the faculty of meta-reflection about one's language are inherent characteristics of human beings. All projects shown in the exhibition YOU OWN ME NOW UNTIL YOU FORGET ABOUT ME. are originally Internet-based artworks. The main common ground is their starting point in the exploration of our language with its arbitrary systems and rules, its corresponding
functions within society, as well as with its absurdities and restrictions for the individual. Rather than to focus on the isolated - literary/literally - artwork, the exhibition highlights general artistic tendencies leading to a discursive process, which originates from the Internet and finds its way back to the "virtualities of our real life".

According to Ferdinand de Saussure's theses, human language can be divided into three fundamental aspects: the biological preconditions for speaking (langage), the fixed system of rules and signs (langue) and the act of speaking itself (parole). The supposition that the language system - thought as a collective institution of norms - and the speech act - thought as an
individual, coherent and meaningful utterance - are linked reciprocally and that there is no backflow into the system without speaking, it becomes clear that human language withdraws itself from an immediate observation. Language can only be examined in the course of the reconstruction of the process of its appearance, that is, its articulation. Considering this point of view of our communication system, the question arises if, accordingly, language is an exclusively virtual product, the existence of which begins and ends with its realisation.

In parallel, digital artworks are predetermined by the binary (linguistic) code, but do not become "real" (commonly comprehensible) until the code is transformed into text, image, and/or sound (by opening the data file and executing the commands). Both language and digital artworks are based on processes, transformations, and a continuous fluidity. The creation of digital artworks is built upon the active participation of the user just like the existence of language is built upon a speaking person. Hence, word and image are no longer integer parts of the artwork, or langue and langage (as thought by Saussure) are no longer part of parole. The individual elements of both are entangled in a performative act making interpretation obsolete. The open work manifests itself by intermediation and is created individually through every new reception. But what happens if the user closes the data file, or if the speaking person stops talking?

"In the end there is nothing of an object here, just a process, a set of rules that leads you to the point of questioning unicity, ownership, and the object-like nature of digital art works and what you can own is nothing more than the memory of it."

New Media and (New) Media Studies: Symposium on Postgraduate Learning and Teaching in Media and Cultural Studies

New Media and (New) Media Studies: Symposium on Postgraduate Learning and Teaching in Media and Cultural Studies
Saturday 19th July 2008 at Lancaster University

This is a free to attend event for Postgraduate students involved in the Higher Education teaching of Media and Cultural studies to share experiences, develop collaborative exchanges and face the unique issues and concerns affecting postgraduate tutors within the field.

The symposium will include roundtable and panel sessions on teaching Media and Cultural
Studies, talks on the activities of University and College Union and Higher Education Academy Art Design Media Subject Centre (ADM-HEA), and practice focused workshop sessions.

Postgraduate student participants will be asked to contribute position papers that will be made
available on the event website and will be used to generate discussion in panel, workshop and
roundtable sessions. There will be opportunities for participants to co-chair sessions and present
their papers in sessions. Participating members of the ICR and Lancaster University will include Dr Charlie Gere, Dr Bruce Bennett and Dr Scott Wilson.

The deadline for registration and position papers is Friday 20th June. Please see the website for
further information, details on position papers and registration:

Further information can also be obtained from:

Daniel Ashton (Lancaster University)
Debbie Flint (ADM-HEA)

This event is supported by the MeCCSA Postgraduate Network and the Art Design Media Higher Education Academy Subject Centre (ADM-HEA).

Tuesday, May 13, 2008

New issue: The Journal of Community Informatics

The Journal of Community Informatics has just published its latest issue at We invite you to review the Table of Contents here and then visit our web site to review articles and items of interest.

The Journal of Community Informatics
Vol 3, No 4 (2007)
Table of Contents

Some Thoughts on ICT in a Developing World Context
Michael Gurstein

Stakeholders' Perceptions of the Impact of the Global System for Mobile Communications on Nigeria Rural Economy: Implications for an Emerging Communications Industry
Tella Adeyinka

Trouble at Kookaburra Hollow: how media mediate
Michael V. Arnold, Christopher J Shepherd, Martin R Gibbs

Some perspectives on understanding the adoption and implementation of ICT interventions in developing countries
Md. Mahfuz Ashraf, Paul Swatman, Dr. Jo Hanisch

The Vancouver Community Network, Social Investing and Public Good Models of ICT development
Christopher Bodnar

Technology Mediated Learning: Building Capacity in Rural Communities
David W Bruce, Victoria Hagens, Katrina Ellis

Community Wireless: Policy and Regulation Perspectives
Matthew A Wong

Innovations in Microfinance technologies
Gisèle Gagnon

Video advertising & monetization: A discussion at Ad:Tech San Francisco

Last month, Google product managers and marketers held a workshop on video advertising and content monetization at the Ad:Tech conference in San Francisco. Surely you are interested in
hearing some perspectives on industry trends, some new details about AdSense for video, and the opportunities that Google is offering advertisers to get their messages in video content. Here are some highlights to guide your viewing:

Google Marketer's Playbook: Online Video Advertising

A state of the market: First, your friendly author takes you through trends in video consumption, users' consumption habits, and the estimated market size for video advertising.

History of video ad serving: Robert Victor uses conversations with "Joe and Sam" to describe the evolving needs of buyers and sellers, and previews how Google and DoubleClick In-Stream ( ) can fill the gaps.

AdSense for video: Shamim Samadi goes into detail about AdSense for video, describing the various formats we're supporting and recent success stories from Revver on the publisher side ( ) and HP on the advertiser side ( ).

YouTube: Tracy Chan describes the compelling opportunities for advertisers on YouTube and how marketers and video creators can take advantage of the new Insights tool to gather a variety of data on viewership of their videos.

YouTube Insight Overview

And if you want to snack on some more Google AdSense videos, check out our overview of options for publishers to make money from video content.

Google Video Advertising Solutions for publishers

can also visit our video solutions site for publishers at

Social Networking Ad Spending Update

eMarketer has revised its US social network ad spending projections, estimating that advertisers will spend $1.4 billion to place ads on online social networks this year, down from the previous projection of $1.6 billion.

US online social network ad spending is now projected to reach $2.6 billion in 2012. In its last projection, made in December 2007, eMarketer estimated that spending would reach $2.7 billion in 2011. Spending in that year is now expected to be $2.4 billion.

eMarketer's figures take into account all forms of advertising within social networks, including display, search and video ads, as well as any fees that marketers pay to social networks to develop profile pages or conduct promotions. For the first time, the new numbers also include widget and application ad spending. While widgets and applications can also appear on blogs and personal start pages, the majority of development has been for social network environments.

Today's economy, combined with the fact that social networks are still trying to come up with successful ad models, has led to lowered ad spending projections for the next few years.

Social networks still show some promise in developing new forms of online advertising. MySpace's HyperTargeting initiative, for example, has helped double CPMs at the site, and 75% of advertisers that have tried it have come back for more, according to News Corp. Facebook's SocialAds concept attempts to improve the relevance of advertising by mining the connections between Facebook members.

Both sites will also see new revenue streams from local advertising and self-service advertising, in which marketers can execute ad buys using an automated system.

The challenge is that all of these new forms of advertising are more difficult to plan, measure and quantify than what advertisers are used to, and that has impacted spending growth.

eMarketer projects that US online social network ad spending will grow 55% this year, down from 163% growth in 2007. The good news is that spending growth at online social networks will be more than double the 23% growth that eMarketer projects for the total US online ad market. Social networks are among the most popular sites on the Internet—particularly for the hard-to-reach youth audience—and marketers will continue to look for ways to reach consumers at those sites.

MySpace will account for 53% of total US online social network ad spending this year, but it has had monetization difficulties. Revenues at Fox Interactive Media, the News Corp. unit that is dominated by MySpace, fell to $210 million in the March quarter from $233 million in the previous quarter, News Corp. reported in its earnings conference call last week. News Corp.'s fiscal year ends June 30.

As a result, eMarketer has lowered its forecast for 2008 US ad spending on MySpace to $755 million, from the previous estimate of $850 million.

eMarketer also lowered its 2008 forecast for Facebook ad spending to $265 million, from the previous estimate of $305 million. In addition to issues related to the economy, Facebook may also see a short-term revenue dip if marketers use ad budgets to create applications for its platform instead of purchasing advertising. Facebook does not receive any direct ad revenue when marketers launch applications on the site.

Combined, MySpace and Facebook are expected to account for 72% of the total US social network ad spending pie this year. Spending at all other online social network sites (including general social networks, niche networks and marketer-created networks) is expected to reach $370 million this year, while widget and application ad spending is projected to rise to $40 million this year, from $15 million in 2007.

At $1.4 billion, social network advertising will make up 5.5% of total US online ad spending this year. However, after 2010 eMarketer projects that social network sites will receive a lesser share of total spending, falling to 5.1% in 2012 after a peak of 6% in 2009-2010.

The revised US forecast also changes eMarketer's worldwide social network ad spending estimates. eMarketer now projects that advertisers will spend $2 billion on social networks worldwide in 2008, rising to $3.8 billion in 2011. The previous figure for 2011 was $4.1 billion.

[for the full article with graphs and stats click here]

Video: Second Life movie set

Second Life movie set

A film shot entirely within Second Life tells the story of a man who vanishes from his home in the real world. Molotov Alva and his Search for the Creator: A Second Life Odyssey has been produced for the online video market, MP3 players and mobile phones but will also appear on television.

Here's the Reuters news video (may not play in feed readers):